With the rise of online shopping, more underground and aspiring fashion designers have begun to flex their muscle with online boutiques. Bigcartel and Etsy are some of the hosting sites for the fashion lover with a big dream and no building. A beautiful thing about online fashion boutiques is one word, uniqueness.
Instead of running to Forever 21 or H&M to satisfy clothing needs, it's time to support small business and add rarities to our closets.
Here are two online boutiques/fashion lines that are proving why online underground shopping is the move.
Genius Juice Co
Do you have The Juice?
Genius Juice is the newest and hottest streetwear brand, putting on for the south.
I’ve seen this cool brand pop up every day by a different person. The influence of Genius Juice is spreading fast. We’d better pay attention.
The Owner
Sammy, @SammySky on Instagram, is the epitome of bold and unique. Her style breaks necks.
Always chic, fierce, and on point, it makes sense that Genius Juice yields the same results as the CEO.
The Line
Genius Juice is for the classy and the stylish. Those people who aren’t afraid to be confident, those who never let society or anyone in it crush their dreams, or put red tape over their mouth.
According to Sammy, a Genius is fearless, driven and confident.
This line drew my attention with it’s bold yet simple look.
Currently, the line features hats, beanies, tshirts, and crewnecks.
I am excited to see the expansion of this line.
I’ll be ordering a “King Juice ” tshirt” soon as they are restocked. 
Be Bold. Get the Juice.
Visit the site below:
Follow the owner, Sammy, on Instagram:
@SammySky
1of1sbyJolie
This line first caught my attention two summers ago. When customized shorts first hit the scene, this line introduced unique designs.
Now expanded, 1of1sbyJolie has chic fashion items to fierce up your closet.
The Line
1of1′s apparel is exotic, colorful, and decorative. A mix of vintage and uniquely customized pieces, 1of1′s is for the attention grabbers, not seekers.
1of1′s are perfectly chic. Step out of a boring box and get new, edgy fashions.
Visit: 1of1′s BigCartel
The Owner
The mastermind behind the fierceness that is 1of1′s, Angelique, is just as fabulous as her clothing line. Mixing sensual, chic, classy, with a dash of edge,
Support!
Follow the owner on Instagram
@angelique_jolie
Go forth and Shop.
-Sal.
IG: @Saldoniaa
Twitter:@_delasal
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